Fierce competition in the fast delivery market

Buyers want to receive goods faster, sellers want to make customers more satisfied, it is these factors that cause the freight forwarding market to erupt into a fierce competition for speed.
Fast delivery market in the digital age

With the development of facilities and supporting information technology platforms, delivery times are being shortened like never before.

You click to buy on the web:

• In the city: 2 hours later, a staff comes to the place to deliver
• In Ho Chi Minh: 5 hours later, a staff member will come to your home in Hanoi to deliver the parcel to you
• It is completely possible in the 4.0 era - Where "Who is fastest is strongest"
• The war for every minute in the inner city

For enterprises supplying products in big cities, time is a vital competitive factor when the advantage of rational differentiation (in products) gradually disappears.

Businesses that reach customers first, deliver faster, will make customers have a better shopping experience, thereby capturing valuable business market share.
Fast delivery but don't ignore the quality

The freight forwarding market currently has tens of thousands of different large and small units. Many businesses choose to race on price to win contracts with retailers, but the quality of delivery is not guaranteed such as: lost, delayed, etc., causing customers to gradually leave products/services. .

Fresh food items, the quality of goods when they reach the customers' hands is often less guaranteed due to the staff not properly preserving the goods, delaying delivery.

In particular, during the peak days of holidays and Tet, the situation of orders being suspended, wrong delivery or damaged goods is quite common.

According to the actual survey, 70% of customers are willing to switch to another retailer if the current retailer's delivery service does not meet the committed time compared to reality.

90% of online shoppers will blame the retailer, not the shipping company.

Therefore, in addition to the cost issue, retailers need to balance the selection of appropriate shipping solutions to ensure shipping quality to avoid turning customers away from themselves.